A Word From Our Brand and Print Media Coordinator, Oliver About Our Logo:
"Our logo was a process in which I took a key word, safety, and translated it into a form. I find that there is nothing safer than the embrace of a family member, and as such, the original design consisted of a humanly embrace. The design developed slowly to concur with the color scheme and tilted to give a vision of something new and different. The end result was a simplistic, original, and comforting image to fully represent our party's vision of the future, preserved and protected.